Hi, my name is Dana (pronounce Dar-nah) and I love creating magic underwater!


I started my photography journey some years ago when I saw that photography could actually create beautiful images, not just stop a moment in time (in a badly composed, terribly lit manner too!). A good friend of mine roped me (and I roped JP) into weddings, and it stuck! JP and I clicked as a team during weddings, so while it was flippin’ hard work, we enjoyed it! 

After 7 years of weddings, I discovered the delight of underwater photography from watching the incredibly talented Ilse Moore doing a demo at a photographic expo. I was enamoured, transfixed, enlighted and amazed. I had to do this – I loved photography, had been a water baby my whole life, and knew this was worth trying. I Googled, drooled over pictures, and dreamed. I got my butt into gear and found a housing for my ancient camera, and after the first underwater shoot, I was hooked. That was March 2016, and the rest is history!

If I’m not glued to my camera, I’m either a mermaid in the pool, designing mermaidy things, listening to music, following the latest design trends, enjoying nature, soaking up some sunshine and baking.

mermaid south africa

This portrait goes to show that you don’t have to be a model, skinny or perfect to be a mermaid! I’ve done some underwater shoots myself and if I can do it, so can you! ♥

Frequently Asked Questions

How far in advance should I book?

I need a minimum notice of at least 2 weeks in advance, and but more than that is plenty time. This is to ensure the pool is available and the water balanced, as well as secure your makeup artist for your time. Mermaid shoots with a custom tail will need a minimum of 4 weeks in order to ensure the tail is ready.

Where does the shoot happen?

I have access to three pools that are perfect for our underwater shoots. I have an outdoor solar heated pool in Fairland, Johannesburg (only Jan, Feb, Mar, Nov & Dec), two indoor solar heated pools in Lanseria and Lonehill, Johannesburg (only Jan – June & Sep – Dec). I do this to ensure the water is perfect for your shoot, and I have experience shooting in the pool. I am also happy to travel if you have a pool anywhere in SA, I’ll be there, just ask for my travel rates if you’re not in Johannesburg.

What can I expect on the day?

Before your shoot, I will send you a list of what to bring. Please let me know of any sensitivities in advance so I can make your shoot as comfortable as possible. When you arrive, my professional makeup artist will begin – it should take between 30 and 40 minutes, or closer to an hour if the look is more detailed. We will then plan your outfits, and shooting will begin. After the shoot, you get to go home and relax and I’ll start our editing process!

I’m not a good swimmer! I can’t hold my breath for long! Can I do a shoot?

I welcome everyone to my underwater shoots, however I do recommend having some swimming experience and must be comfortable with having your head under the water. Mermaid shoots are available only for strong adult swimmers to ensure safety – I absolutely cannot risk anyone getting injured if they are not able to swim during their shoot. I also accommodate for how long you hold your breath as I don’t use oxygen tanks. Whether it is 3 or 30 seconds, I will work with you at your pace for your shoot.

How long until I get my photos?

Editing takes 5 working weeks. I need to backup photos, select the very best, edit each one carefully, and order your custom USB drive. I will upload sneak peeks during the process of editing so you don’t have to wait too long to see some of the results from your shoot.

What do I get on my USB drive?

All our USB drives are custom engraved USB drive. On your USB will be the edited photos in two folders: for print and for web. Images for print are high quality so they can be printed and they don’t include a watermark. Images for web are smaller so you can upload them quickly to social media or email and they have a watermark of our logo. I ask that you don’t re-edit my images or remove my watermark, and please do credit me social media as well. Please note I don’t give out unedited RAW files purely because it is part of my process, standard industry practice, and included in the contract.